At Stoneacre, our commitment to serving our communities extends far beyond providing exceptional customer service. We believe in giving back and making a tangible, positive impact where it matters most – within our local neighbourhoods. That’s why we embarked on an initiative that not only benefits those in need but also amplifies the power of our customers’ voices in shaping our services.
In July, every Stoneacre branch synchronised efforts to bolster our Customer Satisfaction Index (CSI) by initiating a unique campaign: for every completed manufacturer survey, we pledged to donate £1 that contributed to food that went to local foodbanks.
This innovative approach aimed not only to encourage customer feedback but also to convert each survey response into meaningful support for the communities we serve.
For every feedback form – £1 contributed
We understood the conventional trend – individuals often provide feedback primarily when they’ve encountered a negative experience. Yet, we’re proud of the excellent service we consistently deliver. By incentivising feedback through a charitable initiative, we aimed to increase the volume of surveys received while channelling this positivity towards aiding local foodbanks.
The response was overwhelming. From the first week of July, the collective efforts of our patrons and teams began generating results. As December unfolded, we witnessed the fruits of this collaboration – substantial donations to food banks across various localities, translating the value of received surveys into tangible resources to combat food insecurity.
We recognised the power of community involvement and the resonance of local causes, especially amid economic challenges and the prevailing cost of living crisis. Our decision to support foodbanks directly within customers’ areas aimed to create a connection between their feedback and immediate, impactful change in their communities.
The initial success has reaffirmed our belief in the efficacy of this approach. Therefore, we’re thrilled to announce that this initiative will continue indefinitely. Stoneacre is committed to this long-term vision of fostering stronger communities through sustained support for local foodbanks.
Gerry George, Aftersales Director, commented on this positive moment:
These foodbank donations are made by Stoneacre on behalf of our customers each time they fill out a customer experience survey sent to them by our partners, the manufacturers. We are committed to helping people in our local communities who are struggling with the Cost of Living. The Group will continue these donations on a long-term basis to help as much as we can. We thank all of our customers who have helped us achieve this so far and we hope to continue the momentum moving into the new year.
So, what’s next?
For our customers, it’s simple: continue completing your manufacturer surveys. Your feedback fuels not only the enhancement of our services but also contributes to the ongoing support of foodbanks within your community. Together, let’s keep making a difference, one survey at a time.
As we move forward, Stoneacre remains steadfast in our dedication to serving our communities and making a meaningful impact. Join us on this journey as we strive to create positive change, one donation, and one survey at a time. Together, we can build stronger, more resilient communities for all.