Manufacturer Spotlight: Peugeot

Peugeot is a name synonymous with French automotive excellence. Founded in 1810 by the Peugeot family in Sochaux, France, Peugeot’s story goes beyond just cars.

It’s a tale of innovation and adaptation that has seen the company evolve from a humble beginning as a steel mill producing saws and tools, to a household name in coffee grinders and bicycles, before finally conquering the world of automobiles.

Who is Peugeot?

Peugeot’s journey in the metalworking industry began in 1810, and for over three decades, they honed their craft, establishing themselves as a leading manufacturer of saws, springs, and other tools. Their willingness to embrace new opportunities led them to expand their product line to include items like umbrella ribs, corset frames, and even watch parts.

But it was their foray into kitchenware in the 1840s, with the creation of their iconic pepper and coffee grinders, that solidified their reputation for quality and ingenuity.  These grinders, featuring mechanisms designed to preserve the flavour of the beans, became a staple in kitchens around the world, showcasing Peugeot’s commitment to both functionality and design.

By the 1880s, Peugeot had set their sights on a new mode of transportation – the bicycle. Their bicycles, known for their durability and innovative features, quickly gained popularity, further solidifying the Peugeot name as a symbol of progress and reliability.

This pioneering spirit truly ignited in 1889 when Armand Peugeot, fascinated by the potential of the automobile, partnered with Leon Serpollet to create a three-wheeled steam tricycle – the very first Peugeot car. This marked a pivotal moment in the company’s history, showcasing its willingness to embrace new technologies and embark on a journey that would redefine transportation.

What is Peugeot Well Known For?

Peugeot’s racing pedigree is undeniable. They were not just early participants in motorsports, but true pioneers.

In 1894, Albert Lemaître, behind the wheel of a Peugeot, triumphed in the world’s first-ever motor race – the Paris-Rouen. This victory not only cemented Peugeot’s place in automotive history but also served as a testament to the performance and reliability of their vehicles.

Their competitive spirit continued to fuel their innovations, pushing the boundaries of design and engineering. Throughout the 20th century, Peugeot cars carved a name for themselves on racetracks around the globe, securing numerous victories in prestigious events like the Tour de France and the 24 Hours of Le Mans. This dedication to performance continues to influence their modern lineup.

Today, Peugeot offers a thrilling driving experience with popular models like the E-208, a sporty electric hatchback, and the E-3008, a powerful and stylish SUV. These vehicles showcase Peugeot’s ability to seamlessly blend cutting-edge technology with exhilarating performance, all while maintaining a commitment to sleek design and everyday usability.

Who Owns Peugeot?

The Peugeot we know today is a product of strategic partnerships and a dynamic global automotive landscape.

In 1976, Peugeot merged with Citroën to form PSA Peugeot Citroën, a powerhouse that solidified France’s position in the international car market. This merger allowed Peugeot to leverage economies of scale, share resources, and expand their reach to new markets.

 In 2021, PSA entered a historic merger with Fiat Chrysler Automobiles (FCA) to create Stellantis, one of the world’s leading automotive groups. This new entity boasts a diverse portfolio of brands, extensive research and development capabilities, and a global presence that puts Peugeot in a prime position to continue its legacy of innovation for years to come.

At the helm of this iconic brand is Linda Jackson, Peugeot’s CEO. Ms. Jackson, a seasoned automotive leader, brings a wealth of experience and a strategic vision to guide Peugeot through a new era of electrification and technological advancements.

How Old is Peugeot?

Peugeot, founded in 1810, is one of the world’s oldest car companies.

Are Peugeot Cars Reliable?

Peugeot cars have earned a reputation for being dependable and reliable companions on the road. This focus on quality stems from the company’s very beginnings.

Their experience in metalworking instilled a deep understanding of materials and engineering principles. This translates into vehicles built to last, offering a strong value proposition for both new and used car buyers.

Peugeot’s commitment to quality is further demonstrated by its comprehensive warranties and excellent customer service, ensuring a positive ownership experience. Whether you’re looking for a fuel-efficient city car or a spacious and comfortable family vehicle, Peugeot offers a range of reliable options that won’t leave you stranded.

How to Pronounce Peugeot?

Mastering the pronunciation of Peugeot is a subtle but important step to appreciating the brand’s heritage. Unlike some car manufacturers with straightforward names, Peugeot requires a slight twist on a familiar word.

The correct pronunciation is “poo-zhoh,” with the “t” at the end silent. This subtle difference reflects the brand’s French origins and adds a touch of sophistication to the name.

So, the next time you’re discussing these iconic vehicles, impress your fellow car enthusiasts with your flawless pronunciation of Peugeot.

Peugeot Naming Conventions

Their unique naming conventions are a testament to their forward-thinking approach. The numerical system, which began with the 201 model in 1929, has reached its eighth generation.

Peugeot has capped the numbering system at “8” for future models to maintain brand identity while allowing for strategic expansion.

Exceptions are made for “conquest models” which end in a “1.” This approach signifies Peugeot’s focus on targeted growth in new markets while staying true to its core brand values.

The Future of Peugeot

Peugeot’s dedication to innovation extends beyond just their vehicles. The i-Cockpit, a driver-centric interior layout featuring a compact steering wheel and elevated instrument cluster, has become a hallmark of their modern vehicles. This innovative design prioritises driver comfort and engagement, creating a more intuitive and enjoyable driving experience.

Looking towards the horizon, Peugeot is firmly committed to an electric future. Their dedication to sustainability is evident in their growing range of hybrid and electric vehicles.

With a rich heritage that began with saws and grinders, a pioneering spirit that led them to conquer the racetrack, and a clear vision for an electric future, Peugeot is poised to continue its reign as a leader in the automotive industry. Their commitment to quality, innovation, and thrilling driving experiences ensures that the Peugeot name will continue to be synonymous with French automotive excellence for generations to come.