Manufacturer Spotlight: Isuzu

16 Dec 2024 by Megan Maxwell

In the world of automotive excellence, few names stand as tall as Isuzu. Renowned for its robust engineering, exceptional reliability, and commitment to innovation, Isuzu has carved out a distinctive niche in the commercial and light-duty vehicle markets.

Whether it’s delivering top-tier pick-up trucks or pioneering diesel technology, Isuzu continues to be a trusted partner for businesses and individuals worldwide. This spotlight takes a closer look at the history, achievements, and ongoing legacy of this iconic brand.

Isuzu Vehicles

A Brief History of Isuzu in the UK

Isuzu, a globally recognised name in the world of commercial and light-duty vehicles, has a rich history that dates back over a century.

The Japanese manufacturer began exporting vehicles to the UK in the 1980s, bringing its reputation for durability and reliability to British shores. This marked the beginning of a long-standing relationship with UK customers who appreciated Isuzu’s focus on rugged engineering and dependable performance.

Over the decades, the carmaker has cemented its position as a leader in the pick-up truck market, particularly with the success of its flagship D-Max range, which has become a favourite among British drivers for its practicality and toughness.

How to Pronounce Isuzu

A common question among new customers is how to pronounce the name “Isuzu.”

It’s pronounced as ee-SUE-zoo, with an emphasis on the second syllable. This simple yet distinctive pronunciation is a reflection of the brand’s clarity and approachability.

For those unfamiliar with the name, understanding how to pronounce it correctly adds a touch of familiarity and connection to the iconic brand.

Who Owns Isuzu?

Isuzu’s ownership is shared among several corporations, as its shares are publicly traded. The top three shareholders include Mitsubishi Corporation, ITOCHU Corporation, and Toyota Motor Corporation, each holding significant stakes. This diversified ownership underscores Isuzu’s strategic partnerships within the global automotive industry.

These partnerships not only enhance the manufacturer’s global footprint but also foster innovation by integrating resources and expertise from some of the most influential players in the automotive world.

This collaborative approach ensures that Isuzu remains at the forefront of technological advancements and market trends.

Where Is Isuzu Based?

Isuzu’s global headquarters are located in Yokohama, Kanagawa Prefecture, Japan. Over the years, the company has expanded its operations worldwide, establishing regional headquarters and production facilities in numerous countries. This global network allows the brand to cater to a wide range of markets and customer needs.

The company’s entry into the UK market marked a significant milestone, as the company introduced vehicles specifically tailored to meet the needs of British customers. This adaptability has been a key factor in the manufacturer’s success, enabling the brand to thrive in diverse environments.

How Old Is Isuzu?

Founded in 1916, Isuzu boasts over 100 years of automotive expertise. Originally established as a shipbuilding and engineering company, it quickly transitioned into vehicle manufacturing. The manufacturer’s early innovations included the production of Japan’s first diesel engine in the 1930s, setting the stage for its enduring legacy as a pioneer in diesel technology.

This milestone highlighted engineering capabilities and laid the foundation for its reputation as a leader in durable and efficient engine design. Today, this century-long history of innovation and excellence continues to drive Isuzu forward.

Where Did the Isuzu Name Originate From?

The name “Isuzu” originates from Japan and is inspired by the Isuzu River, which is known for its cultural and historical significance. When translated, “Isuzu” means “50 bells,” a poetic reference that reflects the company’s heritage and commitment to precision and harmony.

The Isuzu River flows near the Ise Grand Shrine, one of Japan’s most sacred Shinto sites, further linking the brand’s identity to a sense of tradition and reverence. This thoughtful naming underscores Isuzu’s respect for its roots while embracing a forward-thinking vision.

Isuzu Motors

What Does Isuzu Mean?

As mentioned, Isuzu translates to “50 bells” in Japanese. This name is believed to be inspired by the Isuzu River, which flows near the Ise Grand Shrine, one of Japan’s most sacred Shinto sites.

The name symbolises the company’s respect for tradition and its forward-looking philosophy. This blend of heritage and modernity is evident in the manufacturer’s vehicles, which combine time-tested reliability with cutting-edge technology to meet the demands of today’s drivers.

Where Is Isuzu Made?

Isuzu operates manufacturing facilities across the globe. Major production hubs include Japan, Thailand, China, and South Africa. These locations reflect Isuzu’s commitment to serving diverse markets while maintaining high production standards.

Notably, the Thai facility is one of the largest producers of Isuzu’s famed D-Max pick-up trucks, a favourite among UK buyers. Each facility is equipped with state-of-the-art technology and adheres to stringent quality control measures, ensuring that every vehicle meets the brand’s rigorous standards for durability and performance.

Are Isuzu Vehicles Reliable?

Reliability is a cornerstone of the Isuzu brand. These vehicles are engineered with robust components, advanced technology, and a focus on longevity, making them a trusted choice for those who rely on their vehicles day in and day out.

Their D-Max range, known for its ruggedness and durability, has won numerous awards, including accolades for its off-road capabilities and safety features. Built to withstand tough conditions, the D-Max is particularly popular among farmers, tradespeople, and adventurers who demand dependable performance.

Isuzu pick up

What Does Isuzu Make?

Isuzu’s product lineup focuses on commercial vehicles, pick-up trucks, and diesel engines. In the UK, the D-Max range is the flagship offering, combining practicality, power, and cutting-edge technology.

Beyond pick-ups, the company also produces larger commercial vehicles, making it a versatile player in the automotive industry. The brand’s expertise in diesel technology further enhances its reputation for creating efficient, powerful, and environmentally friendly vehicles.


Isuzu’s legacy of innovation, reliability, and global reach makes it a standout manufacturer in the automotive world. From its early days pioneering diesel technology to its modern-day success with the award-winning D-Max range, Isuzu continues to set the standard for robust and efficient vehicles.

Whether you’re a business owner seeking dependable commercial vehicles or an adventurer looking for a rugged Isuzu pick-up truck, the car-makers deliver quality and performance you can trust. Explore the range today and experience the heritage and engineering excellence that has defined the brand for over a century.

Blog Comments

To view, comment or reply to comments you must be logged into facebook

Other Articles

Receive our latest News & Offers

Entering your name allows us to personalise our communications with you.

By giving us your first name an email address, you're agreeing to receive our marketing emails and you can opt out at any time. Read our Privacy Policy for details on how your data will be used.

Connect with us on Social Media

Automotive 30% Club Logo
Ofsted Outstanding Provider Logo
Cyber Essentials Logo
Cyber Essentials Plus Logo
SAF Finance Logo
Doncaster Council Trading Standards Logo
Stoneacre Motoring For Life Logo

Copyright © 2024 DecideBloom Ltd, Registered office, Omega Boulevard, Capitol Park, Thorne DN8 5TX Company Number - 3003995. VAT Number - GB616996004.
Decidebloom Ltd t/a Stoneacre are authorised and regulated by the Financial Conduct Authority our Firm Reference Number (FRN) is 308726.
Please note we record all our calls to ensure that we give you the service you deserve.